Project
About Project
Fresh Fusion Ventures is a plant-based food company dedicated to creating wholesome, nutritious meals and beverages. The project involved redesigning their website to better showcase their products and improve user engagement.
Through strategic design and user-centered approach, we created an interface that reflects their commitment to healthy, sustainable living.
Wireframe
Design Approach
The wireframing process focused on creating an intuitive navigation structure and clear content hierarchy. We prioritized mobile responsiveness and accessibility throughout the design.
- Clean, minimal layout
- Intuitive navigation patterns
- Desktop & Mobile approach
- Accessibility-focused design
UX Analytics
Task Completion Rate
During usability testing with 10 participants, 92% successfully completed an order (selecting menu items, adding to cart, and checking out).
Ordering Efficiency
Users were able to place an order in an average of 1 minute and 47 seconds, showing a smooth and intuitive ordering flow.
User Satisfaction
Based on survey feedback, users found the interface easy to navigate, visually clean, and fast to order from.
Page Load Time
Images and components were optimized, resulting in fast load performance.
Audience
Target Audience
The main focus was on a local audience aged 16-45 - including students, young adults, and busy families who want a fast, easy, and convenient way to order food online. They value quick navigation, clear menu options, and a smooth checkout experience on both mobile and desktop.
UI Template
